Why Going Viral Won’t Grow Your Recruiting Business
Sep 02, 2025
Why Going Viral Won’t Grow Your Recruiting Business
I went viral once.
Thousands of likes. Hundreds of comments. My inbox lit up.
But you know what didn’t happen?
Inbound leads.
And that’s the problem most recruiters don’t realize until it’s too late.
If you’re selling a low-ticket product, going viral can be useful.
But if you’re selling a service where your client pays five or six figures, and half your audience (candidates) get it for free, virality doesn't equal revenue.
This is also the issue with 99% of recruitment marketing strategies being pushed by agencies today.
The content is:
-
Generic
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Candidate-focused
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Self-promotional
None of that converts.
Because here’s the truth: nobody cares about recruiting agencies.
And that’s actually good news.
Once you stop trying to get people to like you, you’re free to focus on what actually matters, helping hiring managers solve painful, expensive problems.
Agencies aren’t hired because they’re popular.
They’re hired because the business can’t afford to miss another quarter, lose another candidate, or carry another open headcount.
So stop performing. Start pointing out what’s broken.
The broken interview processes.
The unrealistic salary expectations.
The misaligned role scoping.
That’s the content that hiring managers care about.
And yes, your likes will probably go down.
But your conversions will go up.
That’s the trade worth making.
Ready for a Smarter Approach?
If you’re a consultative recruiter and want a clearer system for winning better work — without wasting time on the wrong roles — book a 30-minute LinkedIn Roadmap Call.
We’ll walk through your strategy and show you the exact approach we’d use in your seat.
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