Why Static Text Posts Still Drive the Most Revenue on LinkedIn
Aug 25, 2025
Everyone’s chasing images, podcasts, and polished video content.
But the content type that still drives the most revenue on LinkedIn?
Static text posts.
Not flashy. Not viral. But effective.
Now, all the current “LinkedIn reporting” says text posts are underperforming. Two things to keep in mind:
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That data tracks likes, not revenue. It can’t see who quietly read your post, checked out your profile, and booked a call.
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It doesn’t account for the flood of low-effort, AI-generated content that’s made the feed noisier than ever.
There’s nothing wrong with using AI to assist your writing, but if you don’t understand how to communicate value, story, and structure, the content won’t land.
And it definitely won’t convert.
So here’s the reminder:
You don’t need a podcast, a selfie strategy, or high-production videos to generate business.
People still read text posts.
Your job is to give them a reason to finish reading and to trust you by the end of it.
Then repeat that process 100 more times.
No gimmicks.
Just real content, written clearly, for the people you actually want to work with.
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