Are You Posting for Other Recruiters or for Your Next Client?
Aug 19, 2025
One of the most common mistakes recruiters make on LinkedIn is writing content for other recruiters, not for the hiring managers they actually want to reach.
It usually starts like this:
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You begin posting
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You connect with people in your own industry
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Your feed fills up with recruiter content
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You unconsciously start writing for them
The problem? Other recruiters aren’t your buyers.
Your goal isn’t to impress peers. It’s to build trust with hiring managers, the ones who sign terms and write checks.
So how do you fix it?
Refocus your strategy toward your actual market.
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Build your ecosystem with decision-makers in your niche
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Watch your analytics, not just your feed
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Keep creating content that solves real hiring problems
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Unfollow anything that distracts you or clouds your focus
You might get fewer likes. That’s not a bad thing.
Because the best clients are often lurkers. They are reading. They are evaluating. And when the time is right, they reach out.
That only happens when your content speaks to them, not to your peers.
Remember, this isn’t about popularity. It’s about positioning.
You’re not posting to feel good.
You’re posting to grow your business.
Ready for a Smarter Approach?
If you’re a consultative recruiter and want a clearer system for winning better work — without wasting time on the wrong roles — book a 30-minute LinkedIn Roadmap Call.
We’ll walk through your strategy and show you the exact approach we’d use in your seat.
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