From 100 Connections to Two Businesses: What LinkedIn Made Possible
Sep 26, 2025
Five years ago, I had 100 LinkedIn connections.
That’s it.
No audience. No recruiter network. Nothing that screamed “authority.”
But I believed in two things:
-
Automation
-
Content
I believed they could transform the recruiting industry.
So, I started talking about it.
And yes, it felt weird.
Most people in my life thought it was stupid.
To be honest, I don’t think anyone in my family fully understands how powerful this has been.
But LinkedIn fast-tracked my network.
I’m now sitting at 18,000+ connections.
I haven’t spoken to more than 5–10% of them directly.
Yet… two businesses have come from that network.
Built entirely on content, positioning, and being intentional about what I posted.
If you feel like no one’s listening… or like your audience is too small to matter…
Remember:
You don’t need to go viral.
You need to be consistent.
You never know what’s possible if you never put yourself out there.
Your vibe attracts your tribe.
And if you keep showing up with clarity, honesty, and insight
The right people will find you.
Ready for a Smarter Approach?
If you’re a consultative recruiter and want a clearer system for winning better work — without wasting time on the wrong roles — book a 30-minute LinkedIn Roadmap Call.
We’ll walk through your strategy and show you the exact approach we’d use in your seat.
Free LinkedIn Outreach & Content Course for Recruiters
