If Your Content Is Getting Likes but Not Leads, Here’s Why
Aug 29, 2025
You’re posting consistently. Maybe even getting decent engagement.
But your pipeline? Still quiet.
That’s the disconnect I see all the time, content that performs, just not with the people who matter.
It resonates with job seekers. Or with other recruiters.
But not with hiring managers.
And it’s not because hiring managers aren’t on LinkedIn.
It’s because the content doesn’t speak to them.
The copy is too general. The insight too shallow. The tone written for peers, not buyers.
Here’s what actually works.
As Ross Mayfield and I have been teaching for over three years, including in our latest free workshop last week, you need to start writing for the people who make hiring decisions.
And not to explain what you do.
But to show that you understand the problems they’re facing:
• Why the right candidates aren’t applying
• Why comp misalignment keeps stalling offers
• Why roles stay open for months despite heavy outreach
Each one of those topics is a post.
Not vague. Not preachy. Just specific, useful, and grounded in experience.
The kind of post that might get 10 likes and one message from the right client.
That’s the metric that matters.
So if your last five posts weren’t written with a hiring manager in mind, start there.
You don’t need to go viral.
You need to be relevant.
Let your content do business development quietly and effectively.
Ready for a Smarter Approach?
If you’re a consultative recruiter and want a clearer system for winning better work — without wasting time on the wrong roles — book a 30-minute LinkedIn Roadmap Call.
We’ll walk through your strategy and show you the exact approach we’d use in your seat.
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