No, You Don’t Need TikTok to Build a Recruiting Business

If you’re a recruiter, you don’t need to keep up with TikTok trends.

You don’t need to rack up Instagram followers.

And you definitely don’t need to go viral on LinkedIn.

Here’s what actually matters:

Getting in front of your audience, consistently.

One or two posts a week is all it takes to stand out from the 95% of LinkedIn users who never post anything.

That alone gives you a massive advantage.

But the key is what you post:

• The kind of work you do

• The hiring problems you solve

• The types of businesses and roles you specialize in

Keep it relevant. Keep it real. Keep it consistent.

And when you combine that kind of content with a smart outreach strategy?

You become a presence.

The recruiter your market sees in their feed, in their inbox, and in the conversations that matter.

The one they trust, before you ever pitch.

You might even become the only recruiter they’d consider doing business with.

Not because you went viral.

But because you were visible, while the rest stayed quiet.