Recruiting Success Takes Reps, Not Just Tools
Sep 16, 2025
I get feedback from other people's programs all the time.
Coaches share feedback about mine too.
And there’s one issue that keeps coming up:
Misaligned expectations.
I’ll be honest, I was guilty of this myself in 2020 and 2021.
I thought the hard part was obvious. That recruiters knew sales in this industry wasn’t easy.
So when people would sign up, set up automation, post content… and then sit back and wait for leads to flood in?
I was confused.
Because that wasn’t my experience at all.
At Aerotek, every day was effort.
I made every mistake in the book. I fumbled calls. I got ghosted. I lost deals.
But I never expected results without putting in reps. Some weeks I worked harder than others. But I never believed someone else was responsible for my pipeline.
Eventually I figured it out but it took time. And great mentors.
Yes, you can back your way into $100–$200k in recruiting fees. I’ve done it.
But that doesn’t mean you have a system.
That doesn’t mean you know how to run a consistent sales desk.
And any coach still overpromising in 2025 is doing people a disservice.
Recruiting is high-margin. It can be extremely lucrative.
But the only people who get quick wins are the ones with:
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An established desk
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A clear market
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Strengths to lean into
Those folks can benefit quickly from automation and content, because they already know how to convert.
But if that’s not you yet?
You have a learning curve.
Embrace it.
Don’t fall for “get rich quick” lingo dressed up as sales training.
Put in the reps.
Build the system.
That’s how you actually build something that lasts.
Ready for a Smarter Approach?
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