Text or Video? What Actually Drives Revenue on LinkedIn
Aug 28, 2025
There’s a lot of noise right now about what content format works best on LinkedIn.
Video or text? Which one wins?
Here’s what I’ve consistently seen work:
Text posts are still king.
Yes, the feed is flooded with low-effort AI posts. So you’re hearing that text performance is down.
But let’s be clear, that dip is mostly tracking lazy content.
If you’re writing thoughtful, specific, well-formatted posts (the kind your high school English teacher might fail you for), those still drive trust and revenue.
No hashtags.
No selfies.
No “engagement bait.”
Just real perspective, grounded in experience. That’s what hiring managers want to see.
Now, where does video fit in?
Video often gets lower engagement numbers.
But the people who do watch your videos?
They tend to be deeper in your audience.
They’re watching regularly.
They’re evaluating.
They want to know how you think, speak, and carry yourself.
And that’s valuable.
So if you enjoy being on camera or your buyers are video-first, use it.
It’s a great addition.
But it’s not required.
You can absolutely build pipeline through writing alone.
Just make sure the writing is clear, specific, and buyer-focused.
That’s still what drives the most inbound.
Keep it simple. Keep it consistent.
And don’t get distracted by the noise.
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