Why “2 Hours a Day” Won’t Build the Recruiting Agency You’re Proud Of
Oct 02, 2025
A few weeks ago, a prospect canceled his call with our team the day before.
I later found out he’d messaged several of my former clients to ask about their experience working with us.
The feedback? All positive.
(Not surprising when you reach out to people who publicly vouch for us.)
But here’s what stood out:
He had already chosen another program before even speaking with us.
And honestly? That’s fine.
When you find someone you vibe with, go for it.
But I couldn’t help noticing the headline on one of the videos from the program he chose:
“Run your recruiting agency in 2 hours a day.”
That’s exactly the type of message that attracts recruiters looking for shortcuts.
And over the past few years, I’ve seen how those shortcuts play out:
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Damaged client relationships
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Burned goodwill
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Shallow delivery
Most of those recruiters don’t last.
And here’s the thing, yes, automation and content can reduce your top-of-funnel time.
But running a successful desk means you’re still spending time on:
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Candidate screens
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Submittals
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BD calls and client meetings
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Managing recruiters or support staff
Two hours a day might work if you’re building a $100K solo desk.
But you need to say that.
You can’t build a high-trust, repeat-client agency doing the bare minimum.
Our clients? They don’t want to avoid the work.
They want to be more effective with the time they spend.
They want to spend less time at the top of the funnel and more time delivering what hiring managers actually need, strategy, speed, and results.
They want systems that run while they step away.
But they also want to build something real.
You don’t build a business you’re proud of in 2 hours a day.
But you can spend 2 hours a day learning how to do it right.
And that’s how you build a business that lasts.
Ready for a Smarter Approach?
If you’re a consultative recruiter and want a clearer system for winning better work — without wasting time on the wrong roles — book a 30-minute LinkedIn Roadmap Call.
We’ll walk through your strategy and show you the exact approach we’d use in your seat.
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