Why Likes Don’t Equal Revenue on LinkedIn
Aug 19, 2025
A lot of recruiters confuse engagement with effectiveness.
They post something feel-good, see 50 likes, and assume it's working.
But here’s your reminder: the posts that drive revenue are not always the ones that get the most likes.
The real metric to watch is the like-to-impression ratio.
A post with 9 likes and 3,300 impressions? That’s a signal.
People saw it. They read it. And they’re thinking.
You may have hit a nerve. Maybe you highlighted a hiring risk or challenged the way they work with agencies.
But they won’t always hit like.
Because LinkedIn is full of lurkers.
And if you’re doing it right, some of your most valuable posts will make people pause, not cheer.
They’re learning.
They’re watching.
They’re seeing you differently.
That’s the point.
Likes are not the only signal. Revenue is.
If your posts only make people like you, but don’t make them trust you, rethink their process, or see your value over their current agency, you’re leaving deals on the table.
Yes, connection matters.
But so does credibility.
Being likable might get you attention.
Being relevant gets you hired.
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