Why Most Recruiters Are Posting for the Wrong Audience on LinkedIn
Aug 19, 2025
Why Most Recruiters Are Posting for the Wrong Audience on LinkedIn
One of the biggest mistakes recruiters make on LinkedIn is posting content for their peers, not their buyers.
It starts innocently enough:
-
You begin sharing content
-
You connect with other recruiters
-
Your feed becomes recruiter-heavy
-
And your writing shifts to impress them
But other recruiters don’t sign your terms. Hiring managers do.
So if you’re trying to grow your desk or attract better inbound leads, you need to stop writing for validation, and start writing for impact.
Here’s how to shift back toward your actual market:
-
Connect with people inside your niche: founders, VPs, team leads
-
Use your analytics to guide you, not your feed
-
Create posts that speak directly to the hiring problems you solve
-
Unfollow or mute anything that distracts or derails your focus
You may not get as many likes. That’s fine.
The people you want to reach often don’t engage publicly. But they are watching.
And if your content speaks to them, it builds trust over time, even in silence.
This is not a game of popularity. It’s a game of positioning.
Don’t let comparison steal your clarity.
You’re not here to be liked.
You’re here to be remembered when the next hiring need shows up.
Ready for a Smarter Approach?
If you’re a consultative recruiter and want a clearer system for winning better work — without wasting time on the wrong roles — book a 30-minute LinkedIn Roadmap Call.
We’ll walk through your strategy and show you the exact approach we’d use in your seat.
Free LinkedIn Outreach & Content Course for Recruiters
