Why Most Recruitment Content Fails (And What Actually Sells)

Here’s the thing with content.

Specifically, content that sells.

The best posts? They’re never what you expect.

It’s not the selfies.
It’s not the “here’s a graphic about how much we care.”
It’s definitely not “National Hug a Puppy Day.”

(Not that those are bad. OK, maybe the selfies are.)

But the real issue?

They’re not relevant.

They don’t speak to real business problems, let alone hiring ones.

Here’s what does work:

-The post about why your top client hired you over 5 other agencies.
-The one that breaks down the hidden friction in the interview process.
-The insight about comp misalignment and stalled offers.

That’s what hiring managers want to read.

Because it’s about them.

Not about your brand. Not about your logo.
But about the pain points they’re living with every day.

If your content isn’t working, it’s likely not because of formatting, hashtags, or time of day.

It’s because it’s not built around the buyer’s journey.

What were they struggling with before they found you?
What hesitations did they have?
What results made them stay?

If you don’t know those answers, or can’t articulate them, that’s probably where your business development is stalling.

Because you can’t sell effectively if you don’t understand the problem.

And the best part?

Once your content becomes relevant, you don’t need to sell so hard.

It starts doing the selling for you.