Why Posting More Isn’t the Key to Getting Leads from Content
Sep 15, 2025
Why Posting More Isn’t the Key to Getting Leads from Content
Most recruiters think getting leads from content means posting more.
It doesn’t.
It’s about what happens after the post goes live.
Step one: Is your ideal market even paying attention?
Likes aren’t the metric that matters.
The real question is: are the right people, hiring managers, decision-makers, founders, viewing your content?
Are they clicking through?
Are they watching silently, even if they don’t engage?
If you don’t know, you’re guessing.
Step two: Are you turning warm signals into actual conversations?
That’s the missing link for most recruiters I talk to.
They don’t know how to analyze content performance beyond vanity metrics.
And they don’t have a system for activating the interest sitting quietly in their feed.
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The person who liked 3 posts
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The one who viewed your profile after a post
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The connection who commented once, then went silent
These are leads. But they need a thoughtful follow-up.
Step three: Are you building the right ecosystem around your content?
If you’re not actively connecting with your ideal market, and expanding your network weekly, you’re creating content in an echo chamber.
You can’t expect content to convert if it’s only being seen by other recruiters or passive candidates.
Building a lead gen engine with content takes three things:
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Strategic visibility
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Buyer-specific analysis
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Proactive follow-up
When those are in place, content stops being “just marketing.”
It becomes pipeline.
And suddenly you’re not just posting, you’re opening doors.
Ready for a Smarter Approach?
If you’re a consultative recruiter and want a clearer system for winning better work — without wasting time on the wrong roles — book a 30-minute LinkedIn Roadmap Call.
We’ll walk through your strategy and show you the exact approach we’d use in your seat.
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