Why Recruiters Should Stop Selling in Every Message (And Start Planting Seeds)

Too many recruiters are using tools and delegation to sell, when they should be using them to plant more seeds.

Let’s break it down.

Most staffing firms expect reps to go on 10+ meetings a week.

That’s 500 meetings a year.

Let’s say half of those are fluff. You’re still looking at 250 real opportunities.

How many are you doing right now?

Be honest.

I’d bet it’s not 250.

That’s the gap.

And it’s not a tech problem, it’s a strategy problem.

If you’re trying to sell in every message, every DM, every touchpoint…

You’re getting ghosted.
You’re getting ignored.
You’re getting frustrated.

And yet, lead gen companies and coaches keep selling “booked meetings” like that’s the magic fix.

The truth?

• Most aren’t cost-effective

• Most stop working when the payments stop

• And most don’t scale without you chasing

There’s a better way.

Plant seeds. Water them consistently. Let your market come to you.

The recruiters who win in 2025?

• Patient

• Structured

• Consistent

They’re not chasing.

They’re developing business every day.

We’ve seen:

• Solo recruiters go from $100K to $500K/year

• Owners go from $50K to $500K

Why?

Because they built a business development flywheel.

And once you have that?

• You stop taking bad business

• You grow with intent

• You never have to wonder how you’ll generate leads again

That’s real freedom.

And it starts by planting seeds, not pitching in every message.