Your Content Isn’t Converting? This Is Why.
Nov 17, 2025
The reason your content doesn't convert to business is extremely simple.
Yet, most people can't help themselves.
And even if they are consistent for a little bit, I usually see this fall off occur.
Your content is all about you.
And no one cares about you.
It's ok, no one cares about me either.
And that should be extremely freeing for you.
Your next 10 clients all have hiring issues.
Otherwise they wouldn't be clients.
So stop posting about you.
Start posting about them.
And the problems that each of those 10 clients have.
Naturally, you'll talk about how you solve those problems.
They want the solution, you're just the middle man to get to that result.
So remember...
You're the middle man or woman to the solution... not the subject.
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